Where Your Vision Meets Our Mold - You pick the colors and we bring the action

Whether you're just starting out or you're a seasoned angler customizing your next killer combo, this guide breaks down each bait option so you can make confident choices that match your water, your style, and your target fish.

The shape of your bait determines how it moves in the water and what kind of forage it imitates. Our 2.7” Ned Worm is a finesse-style bait designed for tough conditions, cold water, post-front pressure, or heavily fished lakes. It’s best used in the spring and fall, slowly dragged or dead-sticked along the bottom. The 5” Worm is the most versatile option. You can Texas rig it, wacky rig it, or fish it weightless for a natural fall, a great choice year-round, especially in summer or around cover like docks or grass lines. Our 3” Paddle Tail is a swimming-style bait that mimics baitfish. This is ideal in warmer water or when fish are chasing, just rig it on a jig head or swimbait hook and reel it steadily. Lastly, the 3” Craw imitates crawfish, a key food source for bass. It shines in spring and fall, especially around rocks or wood. Use it as a trailer on a jig, or Texas rig it and hop it along the bottom.

Choosing the right color comes down to water clarity, sunlight, and fish behavior. In clear water, natural and subtle colors work best. Options like Green Pumpkin, Watermelon Green, Watermelon Brown, Marine Blue, White, Pacific Sand, and Kiwi (which shifts from brown to green) look realistic and won’t spook wary fish. In stained water, which has a bit of color but still some visibility, bolder natural shades like Junebug, Purple Plum, Sour Grape, Cinnamon Brown, Dawn (a magenta hue), or Earthworm Blue strike a perfect balance between contrast and realism. For muddy water, visibility is low, so you’ll want to go bold with Black, Red, Chartreuse, Safety Orange, Strawberry, Jelly Red, or even Bubble Gum. These high-contrast colors help fish find your bait even in dirty water. As a general tip: bright, shimmering colors shine on sunny days, while darker solid colors work better when it’s cloudy or overcast.

Glitter enhances your bait by catching and reflecting light, mimicking fish scales or adding just the right amount of flash. We offer two sizes: 0.015” glitter, which is fine and subtle, best for clear water and finesse presentations, and 0.040” glitter, which is bigger and creates more flash, making it ideal for stained or muddy water or low-light situations like early morning, evening, or cloudy days. Color also matters. Silver, Gold, and Rainbow glitter are classic choices for imitating baitfish and work in nearly any water clarity. Red and Orange glitter pair well with craw baits and shine during spring. Purple, Light Blue, and Royal Blue are great for deeper water or low-light conditions, while Chartreuse, Pink, and White add pop in dirty or stained water. If you’re targeting spooky bass or fishing in ultra-clear lakes, no glitter might be the best call for a more natural presentation. You can include one glitter type with your bait for free and add more for just $0.50 each.

Pearl powder gives your bait a slick, shimmery finish that reacts to light and adds realism, especially when fish are relying on sight to find prey. Silver Pearl is perfect for baitfish-style colors like white, blue, or natural greens, and it works best in clear water and sunny conditions. If you're building a craw or dark-colored bait like Junebug, Purple Plum, or Grape, Purple Pearl gives it a subtle color shift that works especially well in deeper water or when the light is lower. If you're fishing in bright sun, high-pressure lakes, or clear visibility, adding pearl can help your bait look more lifelike and stand out just enough to trigger a bite.

Scent can be the difference between a bass just looking at your bait and one fully committing to eat it. We offer a variety of options to match your target species and water conditions. Banana, Grape, Strawberry, and Blackberry are sweet, fruity scents that work especially well in warm water or when fish are pressured and need something unique to hold their attention. Anise, which smells like black licorice, is a longtime favorite that seems to calm fish and increase strike chances, it’s a solid year-round option. For maximum strength and versatility, CCGX3 (a combo of Coffee, Nightcrawler, and Garlic) is great in almost any condition. BassSauce is our baitfish mimic scent with an extra punch, making it perfect for paddle tails and other baitfish imitators. If you're fishing craws or around rocky bottoms in spring or fall, MegaHawg (crawfish and shellfish blend) is a top pick. And TripleThreat, which combines leech, worm, and shad scents, covers a variety of natural forage and works great on all bait shapes. Stronger scents like Garlic and Coffee also help in muddy water, where visibility is low and scent becomes even more important.

If you’re new to bait customization, start by thinking about the season and what bass are likely feeding on. In early spring or fall, craws are key, so go with a 3” Craw, a natural or dark color like Red or Kiwi, Orange glitter, and MegaHawg scent. In summer, baitfish are the main target, so a Paddle Tail in White with Silver glitter, Silver Pearl, and BassSauce scent is a killer combo. On days with clear skies and clear water, natural colors with subtle glitter or pearl can help you match the hatch. But on cloudy days, in low-light conditions, or in stained/muddy water, go with bolder colors, stronger scents, and more flash.