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Our Story
Double Up Tackle Co. was born out of frustration with overpriced, underperforming baits. What began as a personal project by founder, Michael Diversey, has evolved into a trusted source for handcrafted, high-performance soft plastics. Each bait is poured with precision, tested for action, and trusted to deliver results. No shortcuts. No compromises.
Our Mission
Double Up exists to craft durable, action-packed baits at a fair price while giving back to the fishing community. The company believes fishing should be fun, accessible, and shared with those who matter most.
What Makes Us Different
- 100% handmade in the USA using American-made materials
- Stronger, longer-lasting plastics
- Fully customizable bait designs and colorways
- Community-first mindset: we proudly support veterans, youth anglers, and anglers with disabilities
- Passion-driven by real anglers, not corporations
Meet the Founder
Michael Diversey is a college student and avid angler with a passion for fishing and a drive to do things his own way. What started as a hobby turned into Double Up Tackle Co. Handcrafted soft plastics focused on quality, customization, and community. Every bait is poured, packed, and perfected by Michael, no shortcuts and no compromises. When he is not fishing tournaments, working expos, or running charity events, you’ll find him in the lab crafting new colorways, testing action on the water, and connecting with anglers who share their love for the sport. His mission is simple. Deliver high-quality, affordable baits that catch fish, and give back to the fishing community that helped shape them.
Why “Double Up”?
It’s more than a name. It's a tribute to the moments that make fishing unforgettable. Whether it’s landing a double with a friend, casting a line in memory of someone you love, or pulling magic from a tackle box passed down through generations, Double Up is about connection. It’s about celebrating the shared joy of the sport.